GiveBIG Digital Ad Campaign
The “Many Faces of Giving” ad campaign highlights the everyday heroes of giving. Although heroes come from different backgrounds and walks of life, the act of giving — and the feeling that comes from it — unites them all. Givers are surrounded by fresh, brightly-colored graphics that draw attention and communicate the positive emotional benefit that comes with participation. Rotating images ensured that a range of demographics were featured in each media buy.